Joshua Long is the cofounder of tCR ↗, a commercial design studio launching new brands and products, and runs Long Projects ↗, an artist representation and collaboration practice.

He has been working in digital product design since the field was still being figured out, with time at R/GA, LBi, and Code & Theory in New York; in-house as Oscar's first Head of Design from seed to scale; leading design at Omio in Berlin (where he ran the rebrand and trained his replacement); and adjunct faculty at SVA, where he taught alongside his wife Heather Luipold ↗.

He named SuperRare and shaped its original product and brand before anyone was watching. Years later he returned as creative director to revitalize and elevate the brand through exhibitions and Offline Gallery (one good year at 243 Bowery).