Self Settle was created to address a common problem faced by individuals seeking to resolve minor accidents. In "at-fault" states, there is often a misconception that any incident, regardless of severity, can lead to a substantial payout if properly litigated. The mission of Self Settle is to offer an alternative route for people to assess whether their auto accident warrants litigation or if it would be more advantageous to resolve the issue directly with the "at-fault" party’s insurance. This approach enables individuals to settle their cases independently, often at a significantly reduced cost.
While managing our studio, tCR, we connected with a legal team in Georgia seeking to streamline a bottleneck in their process. They realized that minor accidents, which are not worth the cost of litigation, were causing delays. Personal injury lawyers thrive on cases with potential for substantial payouts, often sidelining smaller claims. Such minor cases typically do not yield better outcomes than settling directly with insurance. This misalignment of incentives led to inefficiencies that the team had not fully grasped. After developing a brand, creating a product, and conducting user testing, we began presenting our concept to potential investors. At this critical juncture, we faced a significant turning point with our founding team, leading to a decision to part ways.
