Self Settle was created to address a common problem faced by individuals seeking to resolve minor accidents. In "at-fault" states, there is often a misconception that any incident, regardless of severity, can lead to a substantial payout if properly litigated. The mission of Self Settle is to offer an alternative route for people to assess whether their auto accident warrants litigation or if it would be more advantageous to resolve the issue directly with the "at-fault" party’s insurance. This approach enables individuals to settle their cases independently, often at a significantly reduced cost.
While managing our studio, tCR, we connected with a legal team in Georgia seeking to streamline a bottleneck in their process. They realized that minor accidents, which are not worth the cost of litigation, were causing delays. Personal injury lawyers thrive on cases with potential for substantial payouts, often sidelining smaller claims. Such minor cases typically do not yield better outcomes than settling directly with insurance. This misalignment of incentives led to inefficiencies that the team had not fully grasped. After developing a brand, creating a product, and conducting user testing, we began presenting our concept to potential investors. At this critical juncture, we faced a significant turning point with our founding team, leading to a decision to part ways.
The Problem
The typical journey of a claimant pursuing litigation for a minor accident often follows this pattern…
The burden is shared on the insurance side…
To effectively convey the company's narrative, we conceptualized a cast of characters representing typical scenarios. We utilized tools such as MidJourney, Adobe Generative AI, and a suite of audio technologies like Eleven Labs and Murf. These resources enabled us to craft material that illustrates the typical customer experience with clarity and precision.
Self Settle is designed to offer solutions for everyone, which required us to develop a top-of-funnel strategy to effectively engage our target audience.
Starting the process with Self Settle:
Creating the Accident Report Omni channel - People are at their most vulnerable when they've been in an accident. Self Settle intakes the chaos of an accident building the foundation for getting to the right solution.
Users can update their information in a centralized profile and submit for review…
We envisioned creating a marketplace for ethical personal injury lawyers as an alternative when Self Settle isn't the best option.
