Uno Health revolutionizes Medicare by making it more personalized and affordable, leveraging existing Medicare Advantage plans to craft personalized savings plans. This innovative approach maximizes benefits and minimizes expenses, with members collectively saving over $20 million to date. By reducing out-of-pocket costs and enhancing overall coverage, Uno transforms Medicare into a source of both health and financial well-being for its members.
The task
We collaborated closely with the team to develop a fresh brand language, seamlessly integrating this new identity into the design and build of their marketing website. This strategic partnership elevated their brand identity and ensured their unique value proposition was effectively communicated to audiences through a cohesive and engaging online presence.
Brand Concepting
In the first task, our focus was on pinpointing the right visual direction, ensuring that every visual element—colors, typography, imagery—aligned with the brand’s core values and appeal. This step was crucial in crafting a visual language that not only resonated with the target audience but also set the tone for all subsequent design and marketing efforts.
Art Direction
The next task centered on art direction for the graphic assets, where we meticulously guided the creation and selection of visual content. This involved overseeing the design process to ensure that every graphic, from illustrations to photography, cohesively matched the established visual direction, enriching the brand's narrative and enhancing its connection with the audience.
Marketing Site Development
The final task involved developing the site within a no-code environment, a strategic choice that facilitated a smooth transition to the internal team for future updates and management. This approach not only expedited the development process but also empowered the client's team with the flexibility to maintain and evolve the site, ensuring its longevity and adaptability in the digital landscape.
