M7 recognized the critical role that nurses play in the healthcare system and saw an opportunity to transform their working environment. Amid a nursing shortage, M7 aimed to make the nursing profession more sustainable and attractive by providing a technological solution to support healthcare systems. Our team partnered with M7 to help them build and launch their first website, showcasing how their technology empowers health systems to make operational and organizational changes for modern nurses. This case study outlines how we collaborated with M7 to develop their digital presence and support their mission to revolutionize the nursing workforce.
The task was to brand and introduce M7 to the world. The goal was to visualize the company's ambitions and mission through a coherent and well-thought-out design system and design
BRAND DEVELOPMENT
Our team worked closely with M7 to create a custom brand identity that captured the essence of their mission - to alleviate the nursing shortage crisis using technology while prioritizing human interaction and empathy in healthcare. We developed a unique logo, color palette, and typography that embodied M7's innovative and forward-thinking approach. Our work helped M7 establish a strong and recognizable brand, even at this early stage of their journey, and positioned them as a company dedicated to improving the healthcare industry.
ASSET CREATION
Our team captured real nurses as the center of M7's brand, highlighting human interaction and empathy in healthcare. We selected and styled each photo to convey the platform's benefits while showcasing technology and humans coming together. We retouched the images for a polished and professional look, delivering high-quality assets within budget for the marketing site.
MARKETING SITE DEVELOPMENT
We created a user-friendly, responsive website for M7 that was optimized for SEO and provided comprehensive information about the platform's unique features and benefits. We incorporated high-quality photographic assets and brand identity to create a cohesive and memorable online presence. By working collaboratively with M7, we were able to deliver a website that accurately portrayed their vision and effectively communicated their message to potential customers.
