Casper
Casper is a pioneering bedding company that has been transforming perspectives on sleep and wellness. In 2017, the company launched The Dreamery — an experimental Manhattan-based concept where individuals can experience private comfort spaces.
2017 · At tCR ·At the time
Casper started in 2014 selling one mattress in a box, online. By 2017 it was the name everyone used for a direct-to-consumer startup, and it was moving into real places.
The Dreamery opened on Mercer Street in SoHo in July 2018: nine nap pods, 45 minutes for $25. Paying to nap in a store was new enough to make the news.
We designed the flow around the nap: booking, the first visit, how the pods work, and waking up.
Casper, a pioneering bedding company, has been redefining our understanding of sleep and its impact on our lives. In 2017, they embarked on a visionary journey to create an experience that transcends slumber, driven by the belief that quality sleep is central to our well-being. This led to the introduction of The Dreamery—an experimental concept in the heart of Manhattan. Here, individuals can find a private oasis of comfort, centered around Casper's signature beds, accompanied by exceptional service and amenities. The Dreamery symbolizes Casper's commitment to enhancing sleep quality for all.
