Otis was created to bring the concept of investing to items in culture. The way of gaining more access to scarce collectibles was to figure out a system of fractional investment. Otis was acquired by the investment platform Public in 2022.
The initial task was to work with the founding team to bring to reality the early concept of the app and the ideation of the brand. The project resulted in a 0-1 effort to launch the company and get the app in real users' hands.
PRODUCT IDEATION
Helped develop a new product concept for Otis that leverages fractional investments to provide access to exclusive real-world assets to a wider audience.
BRAND IDEATION
Develop an initial brand identity for Otis that reflects the company's commitment to making high-value investments accessible and approachable to everyone.
MVP UX
Develop an MVP user experience for Otis that prioritizes simplicity, transparency, and ease-of-use, with a clean and intuitive interface that guides users through the investment process from start to finish.
