LBi

LBi was an agency that had come to existence through a series of mergers post 2008.

2010 路 At LBi 路

At the time

LBi was a European digital agency built out of mergers. I joined in New York as a junior designer, working on big corporate sites for WebMD and Sony.

Sites were drawn in Photoshop, one page at a time, at a fixed width. Responsive design had only just been named. Flash was on its way out.

Publicis bought LBi in 2012 and folded it into Digitas the next year. The name is gone now.

I started my career in New York at LBi. An agency that had come to existence through a series of mergers post 2008. I was a Jr. level designer working on websites pre Figma and Sketch, before React, etc. Needless to say these designs aged poorly. I like how they show a really specific time in corporate digital design.