Dwnld
DWNLD turned websites and social feeds into native apps, in minutes.
2014 路 At Chico & Lui 路At the time
Every publisher wanted an app and almost none could afford to build one. A native app meant a team of iOS engineers and months of work.
DWNLD, a New York startup, promised to turn a website or a social feed into a native app in minutes. It raised $12 million from Greylock in 2014.
As Chico & Lui we designed what those apps could look like: food and fashion titles, article pages, navigation and issues, so a magazine could pour its content in and get something that felt made for it.
DWNLD wanted to turn web content into native apps. The pitch: make an app out of any content, from your phone or desktop, in minutes, so an editorial team could be on every channel without months of development. The founder came from publishing and saw a way to serve it with technology.
