Rho is a bank that gives it's business users the ability to see their numbers in a way that traditional banks haven't been able to. The initial principles were to enable CEOs to have visibility, save money, and plan better for scale.
The Rho founding team was early in their stage and needed someone to help connect the user experience with the technology infrastructure they had been building. They were moving at breakneck speed to get to launch and needed assistance across brand and product to get early traction in the market.
BRAND DEVELOPMENT
We worked with the team to establish an MVP brand to get them from 0-1.
UX/UI
The complexity of the banking system required quick iteration to tie together the best experience for users with the limitations of a newly built company.
LAUNCH SUPPORT
We supported the team on launching the initial landing page, brand, and PR material.
