Case Study
Oscar Health
First Head of Design at Oscar — from seed to scale. Built the product and design practice that turned a health insurance startup into a company people actually wanted to use.
Oscar Health is a technology-driven health insurer founded in 2012. Its app and platform let members find care, book appointments, and manage prescriptions in one place.
As Oscar's first Head of Design, I built the design practice from seed to scale and shaped the member app, plan comparison, welcome materials, and the internal tools Oscar's care teams used every day.
What it taught me
Show people what happened, in plain language.
The experience is the whole system.
A brand is every touchpoint.
Illustration by Maxwell Holyoke-Hirsch ↗
Oscar Health is a technology-driven health insurer founded in 2012. Its app and platform let members find care, book appointments, and manage prescriptions in one place.
As Oscar's first Head of Design, I built the design practice from seed to scale and shaped the member app, plan comparison, welcome materials, and the internal tools Oscar's care teams used every day.
What it taught me
Show people what happened, in plain language.
The experience is the whole system.
A brand is every touchpoint.
Illustration by Maxwell Holyoke-Hirsch ↗