In 2013, SiriusXM, the satellite radio giant, was looking to expand its footprint by offering its services across all digital properties in a cohesive UX/UI. The opportunity to be the creative partner for the product design was won by Code & Theory. I was hired to join the newly formed team inside of Code & Theory. A testament to the times, the team was 3-4 ux designers, a creative director, myself as a senior designer, and a jr designer. Additionally, they had tight oversight from 2 of the company's founders. Code & Theory had made a name for themselves, designing the digital entities of the most prominent fashion magazines like Vogue and Interview. They occupied a fashionable office in Soho and had the agency buzz as the brightest and sharpest in the industry.