SiriusXM

SiriusXM was satellite radio: about 25 million subscribers, most of them listening in the car. Liberty Media took control of the company in January 2013.

Streaming was coming for it. Spotify had arrived in the US two years before and Pandora was on every phone. SiriusXM's answer was to be wherever its listeners were, on the web, phones and tablets, with one design.

I joined the team Code & Theory built for it as senior designer. We made one set of content modules for music and talk that worked on every screen, so a channel or a show looked like itself wherever you found it.

In 2013 SiriusXM wanted its service on every digital platform with one consistent design. Code & Theory won the product design work, and I was hired onto the new team there as senior designer. A sign of the times: three or four UX designers, a creative director, me, and a junior designer, with two of the agency's founders watching closely. Code & Theory had made its name on the digital side of magazines like Vogue and Interview. It had a sharp office in Soho and the buzz of the hottest shop in town.