Traverse

2019

Traverse

2019

Traverse

2019

In 2019 Bose released the first AR enabled headphones, their mission was to build relationships with the developer community and enable a new era of spatial audio applications and experiences that could be leveraged across different markets and future hardware. Traverse was created to show the possibilities of immersive audio with a debut at 2019 SXSW.


The task was to conceive of a brand quickly, take the internal work from the team, and translate it into a mobile experience that could pair with the Bose devices for a live debut at SXSW.

ART DIRECTION

We sprinted with the team to come up with a brand language that felt connected to the audio experience.

UX/UI

The branding work was applied and iterated as we built the ux/ui in collabration with the technologists at SuperBright.

LAUNCH SUPPORT

The nature of the work was scrappy and the timeline was aggressive. The work required support that was able to execute site changes and last minute promotional materials for debut.

Highlighted Work
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Highlighted Work
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Highlighted Work
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2023-2020
tCR
2023-2020
tCR
2023-2020
tCR
2017-2019
tCR
2017-2019
tCR
2017-2019
tCR
2014-2017
Head of Design
2014-2017
Head of Design
2014-2017
Head of Design
2010-2013
Chico & Lui, Code & Theory, R/GA, LBi
2010-2013
Chico & Lui, Code & Theory, R/GA, LBi
2010-2013
Chico & Lui, Code & Theory, R/GA, LBi