Bonside is a revenue-based financing platform that connects retail investors with brick-and-mortar businesses. Bonside has created a unique Repeatable Revenue Agreement (RRA) that provides growth capital to SMB retailers, allowing retailers to expand while maintaining full ownership. Launched in 2023, Bonside is on a mission to bring a funding model that is accessible and favorable to growing businesses who have previously been caught between financing options that don't make sense for them, namely venture capital and bank loans.
The task was to design and build the investor onboarding and investment experience. The focus of the project was two-fold: first to tighten and codify the financial value Bonside provides to investors and second to support redesigning and redeveloping the investor experience end-to-end.
CODIFY INVESTOR VALUE PROPOSITIONS
Collaborating with Bonside to deeply understand the unique value offered by revenue-based financing and the RRA, we developed concise and compelling positioning and visualization of the advantages and opportunities offered by the funding vehicle and its application to growing brick-and-mortar businesses on the Bonside platform.
PRODUCT DESIGN
On the foundation of the positioning and visualizations of investor value, we designed an intuitive and visually engaging user interface (UI) to highlight the benefits and opportunities of both the RRA and specific investment opportunities for growing SMB retailers on Bonside's platform.
PROTOTYPING
Through iterative design in collaboration with Bonside's engineering lead, we optimized the onboarding flow and UI - improving navigation, adding engaging visual elements, and aligning overall aesthetics to create a premium, seamless, and user-friendly experience for investors.
