Classic Specs was the consumer brand ontop of a company that was looking to build a white label eyeglasses and suglasses distribution from design, production, to ecommerce, and potentially fullfillment. They used Classic:Specs as the test case for how the system could work. Essentially using it as the proof of concept and test ground for the larger vision of the company. After running the process for awhile they were able to get big collaberations with Ciolette, Sachs Fith Avenue, Net.- A -Porter, and many more.